The Problem: Deutsche Telkom/T-Mobile needed to roll out their brand to 118 countries.
The Answer: Use a NeuroPop designed audio logo as the centerpiece of their strategy.
Combine this audio logo with unique branding sounds to form the foundation for their "corporate acoustic".
By using their corporate acoustic in creative ways (club mixes, pop songs, jingles, etc.) T-Mobile's roll out has far exceeded anything anyone has done with a traditional approach.
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