Seth S. Horowitz, PhD, Chief Technology Officer.

Dr. Horowitz is a psychologist and neuroscientist who has studied communication and sensory processing in humans and non-humans for over a decade. Having started as a musician and animator in the early 1980's, and a dolphin and animal trainer shortly thereafter, he combined all of his interests to study how the brain perceives the world. His professional experience began in Brown University's Brain Sciences Program where he studied how hearing and balance develops during growth, how flying animals such as bats are capable of carrying out high speed flying maneuvers in darkness, and how the human brain hears music and sound at a neural level. Other experience has included researching multisensory integration and the role of the vestibular and circadian systems in space adaptation and he is currently an assistant research professor of Psychology at an Ivy League University, focusing on temporal neural coding as the basis of consciousness . His work has been funded by NIH, NSF, NASA, ONR, NSBRI and the Deafness Research Foundation. His current work in NeuroPop applies aspects of sensory psychophysics, behavior, neural learning and sensory neuroscience to real world challenges in media and perception.

Lance T. Massey, Creative Director, Chief Engineer.

A graduate of Oberlin College Conservatory, Lance became one of the first sound designers and composers to apply computer algorithms to commercial music. Applying his invention and talent at Ciani Musica in New York City, Lance rapidly became one of New York's foremost commercial composers. Lance's career spans four enormously successful years as a music producer/composer in Australia, and being part of the in-house writing team at McHale-Barone, responsible for the music of literally dozens of major spots including 'Did Somebody Say McDonalds?' and Deutsche Telekom's 'Hello, Ola.' His extraordinary work got him noticed by two of New York's finest jazz musicians, Masabumi Kikuchi and Gil Evans, which led Lance to spend two years working exclusively on producing a series of ambient videos released in Japan by Dentsu. Lance developed and released one of the world's first commercially available sound morphing program, SoundMorph, which received considerable industry acclaim and became a popular tool for major sound designers and composers worldwide. Lance also broke new musical ground with the composition of 'Blue Gods Dancing Down the Avenue', an industrial/ambient, spoken word epic based on the legend of the Taj Mahal, and he continues to push boundaries with "The Medicine Head" and "GorillaPop"