Sound is not what you pay attention to. Sound is what drives your attention. Your memory. Your emotional response. Studies have shown that consumer behavior is driven emotion rather than logic, and the emotional reward system is heavily driven by sound. The proper use of sound can create a customer’s experience in any image you desire.
The Math Behind the Mind
NeuroPop uses the math behind the mind to create weapons grade sound design. We use our proprietary Neurosensory Algorithm (NSA) technology to modify any sounds or music to activate specific parts of the listener’s brain and get the emotional responses you want.
NeuroPop’s NSA technology can be used for:
Sonic branding – from an acoustic logo to a complete immersive sound experience for web and physical spaces.
Health care – reducing stress and increasing attention in both patients and health care workers to increase efficiency and safety.
Sleep - inducing healthy restful sleep, at home or while traveling.
Education and training – aiding students and employees attention and memory to reduce training time and on-the-job errors.
Media applications – creating emotional soundtracks in multimedia applications, from jingles to major motion film scores.
Immersive environments – from video games to retail spaces.
Where can NSAs be used?
NeuroPop’s NSAs and applications are platform independent – we can work with anything from the simplest podcast to the most technologically advanced studio or workspace.
Have a project that could benefit from weapons grade sound? Contact us at NeuroPop at info at NeuroPop dot com.
NEWS!
Dr. Horowitz, Chief Neuroscientist at NeuroPop, spoke with Noel Franus of Sonic ID and Brian Schmidt of Brian Schmidt Studios on the Sonic Convergence podcast on Thursday, April 16, 2009 at 10:30 AM EDT (8:30 AM PDT). The title of the talk was
Or you can download the mp3 directly at this link: Interview MP3
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NeuroSleep
NeuroPop is almost ready to release our sleep-inducer project. NeuroSleep is a CD that helps people of all ages fall asleep and stay asleep longer without recourse to drugs or expensive technology.
NeuroSleep is currently undergoing clinical testing and will be released within the next 2 months. Please check back for updates, or email us at sleep@neuropop.com for more information.
Music - Film - Games - Sonic Branding - Sleep - Health ... contact us at info at neuropop dot com